Laurel Skurko

Teams work with us during periods of change and growth. Our role is to focus the organization on customer needs and engagement by providing data and direction. According to the The New York Times, “Linc’s stock in trade is identifying ideas and products that have been successful in one [market] and finding ways to bring them into others.”

Linc partners with organizations to meet their customers in ways that are authentic and impactful.  We do this by drawing from a diversity of cultural and social perspectives and a broad repertoire of marketing expertise. We hone our approach using both on-going professional training and experience in the field listening to the issues and responding, real-time. It is through this approach that we are able to understand the experience of the new-comer – “beginner’s mind.” Initiating conversations using sthe simplicity of beginner’s mind creates a powerful foundation for all communications.

Results range from increased social media engagement and new business partnerships to the comments of customers whose lives have been impacted because they were finally able to find the product that matched their needs. When teams have the opportunity to experience customers relaying, “This changed my life,” they realize the power of a refined approach to marketing.