Plan _Execution_

Plan Execution

Roll out the Plan

Detail the activities, assignments, team buy-in and analysis.  Create collateral, events, do the work! (Month 2 and beyond)

Managing the various channels and keeping the plan moving forward.

Our actions:

  • Establish long-term branding used in collateral (brochures) and the web site (redesigns and updates).
  • Choose timely topics and channels to attract targeted audiences around specific themes of interest to them.
  • Promote these topics via email marketing, social media, blog posts, etc.
  • Create press releases and media alerts and notify and manage press/media related to topical issues and events.
  • Arrange industry trade shows.
  • Host networking events to establish thought leadership.
  • Manage SEM/SEO team to optimize Google rankings (ads, organic searches, and “places”)

Our Results

For Mari Kodama, Concert Pianist, designed, developed and maintained website, communication plan and social media marketing.  Performed analysis, confirming >1K web visitors/mo, > 25% click through to website from e-mailings.

Network for Teaching EntrepreneurshipFor The Network for Teaching Entrepreneurship (NFTE) Bay Area, co-chaired annual fund-raiser, raising $30,000 and drawing 100 local business leaders. Conducted PR campaign, resulting in coverage in print and news media.

Harvard Business SchoolFor Harvard Business School Alumni Association, co-hosted reception event, attended by 50 alumni in San Francisco. Created panel discussion for Class Reunion, attended by 100 alumni in Boston. Follow-up actions include local Social Media “boot camps.” Created and maintained social media community for this organization.