Detail the activities, assignments, team buy-in and analysis. Create collateral, events, do the work! (Month 2 and beyond) Managing the various channels and keeping the plan moving forward. Our actions: For Mari Kodama, Concert Pianist, designed, developed and maintained website, communication plan and social media marketing. Performed analysis, confirming >1K web visitors/mo, > 25% click through to website from e-mailings. For The Network for Teaching Entrepreneurship (NFTE) Bay Area, co-chaired annual fund-raiser, raising $30,000 and drawing 100 local business leaders. Conducted PR campaign, resulting in coverage in print and news media. For Harvard Business School Alumni Association, co-hosted reception event, attended by 50 alumni in San Francisco. Created panel discussion for Class Reunion, attended by 100 alumni in Boston. Follow-up actions include local Social Media “boot camps.” Created and maintained social media community for this organization.Roll out the Plan
Our Results