Strategic _Planning_

Strategic Planning

Create a Plan

Use the market info and your own vision of the business to create a plan – what we’ll do and when and how much it will cost. (Week 3-4)

Plans are necessary, but they are much less complicated that people often think.

Our actions:

  • Define your target audience, including the rationale for each segment (the ones that will bring in the results you are seeking).
  • Articulate the most appropriate messaging for each audience.
  • Determine channels to reach audience(s).
  • Establish marketing calendar and budget.
  • Identify database management system that reflects marketing priorities (expertise in Constant Contact, Demand Force, etc).

Our Results

For The Blende Dental Group, created strategic marketing plan, which included a new way of branding the business, a clear prioritization of target audiences, and new approaches to traditional channels. This plan resulted in a web site re-design: Work led to a doubling of new patients coming from the Internet during promotional period and a 6% increase in professional referrals.

For Lucille’s List, an online search engine for those seeking homes for the elderly, created a marketing plan to drive marketing calendar, budget, public relations strategy and development of marketing collateral.

Lucile Packard Foundation for Children's HealthInvited by The Stanford Alliance for Food Allergy Research Board to create a strategic plan.  Collaborated with The Lucille Packard Foundation to test SAFARs hypothesis regarding the viability of corporate sponsorship with 85 local/national/international food and beverage companies, and launched social media presence.